About 21BY72

21BY72 is an angel investment network working passionately to bring startups and investors together. They organize events and meetups to bring together investors and startup founders from countries like India, UAE, Europe, the UK, and Africa to help startups grow with investment, accelerators, and incubators.

Scenario when working with Riofos

21BY72 and Riofos started working together in April 2024. 21BY72 has organized its annual Global Startup Summit 2024. They wanted a landing page for their website to drive traffic and generate leads for participants for the startup summit scheduled to be on 15-16 June 2024. The leads were for stall booking, visiting passes, and hotel booking.

Riofos, as a part of their digital campaign for 21BY72, created a form for the home (index) page and used organic and paid methods to drive traffic. We focused on driving organic traffic for the first few weeks with keyword research and targeting. By optimizing the index page and keyword targeting we were able to deliver 7-8 leads per day. We also adopted paid advertisements like search Ads, performance max, and display Ads to generate more leads. We generated 1000+ leads and conversions worth 3 lakh rupees as we implemented our strategies.