In this competitive business world, you may struggle to get noticed. With plenty of brands looking for attention, it can be challenging to target broad, high-traffic keywords to catch more eyes. But this approach can be a losing battle. High-competition keywordsare often dominated by big players with deep pockets, leaving newcomers like you scrambling for scraps. Instead of waiting for a piece of that pie, the more intelligent strategy is to focus on niche keywords. You can significantly improve your search rankings and attract qualified leads by zeroing in on less competitive, highly targeted keywords. But exactly how do you go about finding the elusive niche keywords? In this guide, you can check out the process.
Why is finding niche keywords necessary?
At Riofos, we are considering finding targeted keywords for the best results. Niche keywords are important because they are more specific longtail versions of broader industry keywords. Instead of highly competitive keywords like accounting software, a niche version might be like accounting software for nonprofit organizations. The longer, more specific search terms typically have lower search volume, but they also face less competition.
If you want to improve your website’s SEO, your objective is to land on page one of Google through Google keywords, which will result from your targeted keywords. Undoubtedly, it is tempting to go after high-traffic keywords, but those terms are difficult to rank for, especially if you are a smaller or newer business. Targeting niche keywords reduces competition and increases your chance of ranking higher.
Niche keywords are perfect for organic SEO and can also be a game changer for paid campaigns in PPC advertising. The cost per click for highly competitive keywords can ultimately skyrocket. Furthermore, niche keywords typically have lower CPC to get more clicks for your budget. This makes it very easy for you to connect with your potential clients cost-effectively, reducing the return on your ad spend.
Steps for finding niche keywords
Understand your needs
Before you can start finding niche keywords, you need to have a clear understanding of who your target audience is. What are their needs and pain points? For example, if you run a skincare brand, you must think beyond skin care. Are your customers seeking something affordable or interested in anti-ageing solutions or acne treatments? The more specific you can be about your customers’ needs, the easier it will be to find niche keywords that resonate entirely with them. Once you have identified your audience’s most significant pain points, you must brainstorm potential search queries. Search intent is also essential. All you need to do is choose Best Niche Keywords for SEO that reflect what your target audience is looking for.
Look for common questions in your niche.
One of the best ways to find niche keywords is by identifying the common questions your target is asking. People often turn to search engines for answers, so tapping into all these queries can provide valuable keyword opportunities. You can start by putting yourself in your target audience’s shoes. For example, if you are running a mattress brand, you must check out questions like the best mattress for back pain or our memory foam mattresses suitable for side sleepers. These types of questions are perfect for uncovering varnish keywords.
Use a niche keyword research tool.
You can find keywords manually, but using a keyword research tool can make the process quick and efficient. For example, if you enter accounting software, the tool can suggest more options, like accounting software for freelancers or nonprofits. Google Trends is also a free tool for identifying emerging keywords. It might not give you specific longtail keywords, but it can help you turn your niche keyboard into opportunities.
Compare the keyword matrices.
Once you have compiled a list of potential niche keywords, it’s time to narrow them down based on the data. Trying to target too many keywords at once can dilute your efforts, so you need to focus on the top 10 to 20 keywords most relevant to your business. How many times is the keyword searched for every month? Niche keywords will have lower search volumes, but you need to aim for those with at least 100 monthly searches. The keyword difficulty metric indicates how hard it will be to rank for a given keyword. Ideally, you want to target keywords with low difficulty but decent search volume.
Track keyword performance with time
Finding the right niche keyword is the first step that you need to know. To see long-term success, you need to monitor the performance of your keywords with time. SEO is indeed a long-term game, and it can take around three to six months, which is the complete impact of your efforts. You can use different tools like Google Analytics to track the performance of your keywords. Pay attention to the matrixes like organic traffic bounce rate and convergence to check if your niche keywords are driving the right results. If a keyword is not performing as expected, don’t be afraid to tweak the strategies and add new keywords. So, in a crowded digital marketplace, finding the correct key is a powerful way to stand out from your competition. Targeting specific longtail keywords can improve your SEO performance, attract more qualified leads, and drive more conversations with your business. To find the right target niche keywords, define your target audience and identify your pain points. With the right strategy, you can connect with the right audience you are looking for, build stronger customer relationships and even grow your business sustainably.