Introduction
In a diversified and complex social media environment, brands and marketers cannot rely on analytics tools to improve their approaches and achieve better results. Riofos is equipped to use all relevant social media tools to achieve the best performance of our clients’ projects. Below is a comprehensive guide to five of the most recommended social media analytics tools of 2024:
1. Sprout Social:
Sprout Social is one of the best social media management tools, focusing on detailed analytics and engagement. It is intended for both the small start-up businesses and the more significant business ventures.
Key Features:
• Advanced Analytics for the user to monitor their engagement rates, audience, and content performance on many networks such as Facebook, Instagram, Twitter, and LinkedIn.
• Smart Inbox pulls all messages for multiple social
networks site and compiles them into one feed to easily track items that require attention.
• Custom Reporting to build parametric reports reflecting particular goals and objectives of business activities.
• Collaboration Tools to tag other colleagues in messages and reports presented.
2. Hootsuite
Hootsuite is one of the best social media management tools today. It enables brands to monitor several social accounts, engage with consumers, and organize promotions from a single dashboard.
Key Features:
• Hootsuite currently works on Multi-Platform Management and manages Facebook, Twitter, Instagram, LinkedIn, and other platforms. Users can plan posts on all the platforms in one go.
• Analytics dashboard includes delving into analytics generated for engagement rate, new followers, and real-time post-performance.
• Content Curation: Hootsuite helps users find relevant content to share with their audience by aggregating trending topics from various sources.
•Team collaboration provides options for distributing tasks and analyzing the performance of team members on social media activities.
3. Brand24
Brand24 is a versatile and comprehensive tool for tracking people’s conversations about brands, products, or services in social media. The real-time monitoring feature will help the brands quickly solve customer questions.
Key Features:
• Real-time alerts notify users about brand discussions on social networks, blogs, forums, and news sites.
• Sentiment analysis measures the sentiment of people’s discussions about your brand.
• Influencer Tracking: To improve the communication process, it is also essential to determine who the leading authorities are talking about the brand or industry.
• Comprehensive reporting provides value in real-time tracking of brand name, sentiment, and user demography.
4. BuzzSumo
BuzzSumo is a helpful tool that enables marketing specialists to analyze content and determine the topics popular among readers, influential authors, and sources, focusing on content marketing and Public Relations practitioners who want to develop more efficient content marketing strategies.
Key Features:
• Trending topics tracking enables users to identify the latest topics in their interest.
• Content performance analysis lets users see which content category is most efficient across certain services.
• Influencer identification helps discover the opinions of influencers about your brand and makes communication easier.
• Brand mention tracking measures how the public perceives your brand by tracking your brand mentions on different platforms.
5. Socialinsider
Benchmarking and competitive analysis are the priorities of the Socialinsider platform for monitoring social media. It is helpful to evaluate the strengths and weaknesses of your brand and find out how it stands against rivals.
Key Features:
• Competitive benchmarking in competitors’ performance indicators, such as performance and follower’s performance on different platforms.
• Post Performance Analysis assesses which posts should be posted to the sites to bring more traffic.
• Automated reporting allows users to provide raw data and get summary indexes.
• Audience insights into its target market characteristics and content consumption trends.
6. Keyhole
Keyhole monitors and analyses social media in real-time and thus can be relied on by brands interested in real-time data for their campaign or hashtag. Keyhole is best suited for marketers executing a specific campaign or a promotion that requires instant analytics.
Key Features:
• Real-time tracking for hashtags, keywords, and names on social media sites such as Instagram and Twitter.
• Campaign performance metrics can determine the efficacy of specific campaigns for a company by using the engagement indicators linked to individual hashtags or keywords.
• The sentiment analysis tool gives businesses a heads-up on the general public’s perception of brands mentioned within social media.
• Influencer Identification allows brands to discover which individuals in their specific industry are worth engaging.
7. Agorapulse
This social media management tool is handy for businesses that control different accounts because it offers extensive analytics capabilities, all in one place. It has three main functions: publishing, monitoring, and reporting in one place.
Key Features:
• Social media scheduling allows users to create posts and set time schedules for the post to appear across different platforms.
• Detailed analytics provides information about engagement rates, including likes, shares, comments, and followers.
• Competitor analysis tool helps you compare your performance with competitors based on engagement rates and content planning.
• Influencer Tracking: Find people who can endorse your brand and get the message across.
8. SocialBee
SocialBee is an AI-assisted application for social media content creation and, in particular, their scheduling and for providing more comprehensive analytical tools. It is meant to assist firms in effectively improving their social media marketing efforts.
Key Features:
• AI-powered analytics provides detailed information regarding the audience to know more about your followers’ details, such as their age, gender, or place.
• Customizable heat maps help optimize posting periods after analyzing the audience activity patterns.
• Content categorization includes categories to organize and track performance easily.
• UTM Tracking provides detailed metrics on post-engagement through UTM parameters.
9. Sotrender
Sotrender focuses on delivering detailed insights as it is only designed for Facebook and Instagram. That is why it is a powerful tool for planning and analyzing activity in social networks for social media managers.
Key Features:
• Audience analytics provides the ‘Business Insights’ based on people’s characteristics, activity, and post frequency.
• Competitor benchmarking determines how effectively you meet standards in your competitive industry.
• Post-performance tracking monitors traffic in each post to identify the type of popular posts.
• Automated reporting produces reports automatically instead of collecting data manually.
10. Rival IQ
Rival IQ is a comprehensive competitive and benchmarking analysis tool that operates specifically in social media. It gives valuable information about your brand and, at the same time, information about your competitors. Rival IQ is beneficial when companies would like to bolster their competitive position based on their competition analysis.
Key Features:
• Perform comprehensive audits to analyze your social media pages and compare them with your competitors to identify merits and demerits.
• Cross-Channel benchmarking based on the performance indicators results to compare the indices achieved in different platforms.
• Content performance analysis to understand the best content for your brand and competitors. • Customizable reporting to enable users to design their report based on specific vital statistics.
